The Power Referral Program
Branding expert Dick Bruso has developed the Power Referral Program®. His system is premised on the belief that people do business with you for four reasons. Because:
They trust you.
They like you.
You are competent in your area of expertise.
You have integrity.
Here’s how Bruso’s Power Referral Program® works:
Create a list of ten people you love and who love you regardless of whether they are in the business you are trying to reach.
“If you have integrity, you will get noticed,” T. Harv Eker believes. “So few people have integrity that if you have it, you will standout. Keep your word, be reliable, do what you said you would, over deliver.”
Businesses that last are based on integrity. They always do a great job, strike fair deals, and treat people well. They exist to serve their customers, not just their shareholders. Reliability and value are the foundation, the base,
Ask For and Use Testimonials!
Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned!
Guidelines for securing Testimonials
Get in the habit of asking every client or customer for letters of praise.
Ask them to state how great your work was and how much they enjoyed working with you. You’ll be surprised how highly they extol you and how wonderfully they express it
Ask for endorsements during the first thirty to sixty days or as soon as short-term projects are complete
Have your clients/customers write their testimonials on their letterhead and limit them to one or two paragraphs
Explain to clients/customers that you plan to post the testimonials on your newsletter,
Work Your Way onto Center Stage
Who you are,
What you do, and
Why it’s important.
Publicity will put you on the map because it:
Builds your identity.
Increases your visibility.
Generates name recognition.
Gets your message across.
Compels people to buy, invest, and do business with you.
Publicity is the art of putting yourself in the spotlight.
Be the News — Easy Tactics for Publicity Success!
Join me for this free call where I will share publicity strategies without spending a fortune.
These practical, no-nonsense tips will help you create your media message with specifc resources to get more credibility & visibility now.
You will learn how to immediately make more money, drive more prospects & increase your sales.
Taking the First Step
OK, now you know that you have to take action and begin. The question is where do you start? Consider organizational events. They can be the ideal places to begin making contacts because virtually everyone who attends these events is there to network and make connections. Frequently, these events have been structured to facilitate networking. Specific times have been set-aside for attendees to meet one another, interact, and make connect.
The fact that these events are networking oriented can take the pressure off shy,
How to Become a Celebrity On a Shoestring Budget
Master showman PT Barnum said, “A terrible thing happens without publicity … NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive, least risky…
Publicity, public relations, and advertising
Publicity is free media exposure for your product or service.
Play the Numbers Game and Play It Well
The relationships you build with the media are mutually beneficial. The media constantly needs fresh information and they look for people like you to provide it. Expect, but don’t be discouraged by disappointment and rejection. The media sees thousands of press releases and notes every day.
Here’s a few ways you can make the numbers game work for you:
Press releases: the best part about free publicity.
The media wants and expects press releases. Send them hot relevant stories and they’ll love you.
Build Relationships From Your Heart Day & Night with a Targeted Market
Become a guerrilla publicist by building relationships from your heart day and night with a targeted market.
Your relationships are your most valuable asset. Because you’re in business for the long haul, your best business will come from your best relationships. When building relationships, think in terms of:
Campaigns, not ads
Careers, instead of jobs
Decades, rather than days, months, or years
You do business with the people who have taken the time to get to know you,
Know Who You Are, Know What You Want & Sing Your Praises Often
Master showman PT Barnum said, “A terrible thing happens without publicity …NOTHING!” Whether you’re a one-person road show or a major corporation, you need people to know about you. Publicity is your best friend if used well and is a terrible waste if ignored. Publicity is the most overlooked marketing tool and also the least expensive and least risky.
Your starting point to build guerrilla publicity is to know who you are, know what you want &