Blog
Media Magnet, Jill Lublin shares tips, resources and insights for business success, Kindness and marketing impact
Being completely present
Get noticed by being completely present. “Lots of people attend events, but are distracted and are not in the present moment,” Sandra Yancey finds. “As they talk to you, they scan the room for better opportunities. I call that ‘arriving,’ not being ‘present.’ “When I...
Distinguishing yourself
Get noticed, but attract the right kind of attention. Forget the myth that, “all publicity is good publicity.” Think instead of Howard K. Stern, Paris Hilton, or Brittany Spears. Perhaps in the past, just being noticed was enough; when people knew your name, for...
The new environment
I’m sure you've noticed how business has changed. We've left the era where companies could sit back, coast on their reputations, and let customers vie to do business with them. Now, everything has speeded up and is usually in flux. In business, change is no longer...
5 Sound Bite Mistakes
By Susan Harrow In this new age of media 2.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don't have information that is relevant for their audience. So even if you haven't sent...
The Best Way to Build Your Business: Get Noticed
The best way to build or expand your business is to become influential; to convince others that your goods or services can improve their businesses or their lives. In order to become influential, get noticed. Getting noticed is the most powerful way to drive your...
What is the Crash Course in Publicity?
Are you wondering what the "Crash Course in Publicity" is all about? In Just 1 Day, You Will: Craft Your Message so that the public and press will embrace it Write an Effective Press Release Write a Bio Become Media Savvy Strategically Plan Your Publicity Campaign...
Using Publicity to Increase Your Income
For a new business, the ultimate objective of doing promotion and publicity is to, spread the word and consequently increase the revenue. No matter how good and extraordinary the service a business offers, unless it is backed by a solid publicity strategy, it will...
Make a Name for Your Business
We live in a world of competition, where everyone is looking to beat the other. This competition can be evidently seen in the business world, where there are numerous companies that offer the same product or service, and to the same target market. In such case, a...
Publicity for Businesses is the Same All Over the World
Hello from the Kiwi land!! I'm here in beautiful New Zealand doing speaking engagements. Watching businesses in New Zealand I have realized that publicity is really the same all over. It's important to create brand recognition and marketplace referrals. Remember that...
Ask For and Use Testimonials!
Use testimonials from your customers to your advantage. They help build your credibility, so compile a testimonial file. Ask everyone you work with for written endorsements; leave no stone unturned! Guidelines for securing Testimonials Get in the habit of asking every...
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