Blog - Jill Lublin

Blog

Media Magnet, Jill Lublin shares tips, resources and insights for business success, Kindness and marketing impact

 

Distinguishing yourself

Distinguishing yourself

Get noticed, but attract the right kind of attention. Forget the myth that, “all publicity is good publicity.” Think instead of Howard K. Stern, Paris Hilton, or Brittany Spears. Perhaps in the past, just being noticed was enough; when people knew your name, for...

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The new environment

I’m sure you've noticed how business has changed. We've left the era where companies could sit back, coast on their reputations, and let customers vie to do business with them. Now, everything has speeded up and is usually in flux. In business, change is no longer...

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Using Publicity to Increase Your Income

For a new business, the ultimate objective of doing promotion and publicity is to, spread the word and consequently increase the revenue. No matter how good and extraordinary the service a business offers, unless it is backed by a solid publicity strategy, it will...

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Make a Name for Your Business

We live in a world of competition, where everyone is looking to beat the other. This competition can be evidently seen in the business world, where there are numerous companies that offer the same product or service, and to the same target market. In such case, a...

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Work Your Way onto Center Stage

Publicity is the art of stirring up interest to promote you or your product or service. It's convincing others to sing your praises, to blare from the rooftops: Who you are, What you do, and Why it's important. Publicity will put you on the map because it: Builds your...

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